Face it, the days of Yellow Pages is over. If someone is looking for something they Google it.

Same thing goes for people looking for MMA Training. They Google it!

 The absolute best thing any website can do to get Google Ranking is to have external websites point to their website.

Google Loves External Website Links

 The more PR (Page Rank) power the better. Having a high PR site (LIKE RENEGADEMMAGEAR.COM) pointing to your local website can put you at position #1 in the Search rankings.

Here’s your chance, no strings attached. Just fill in the required info and it’s a done deal.

Here are some other Tips to help you get to the top:

1. Get External websites to link to your website.
2. Make Sure your Address in on the webpage along with the phone number. When Google is indexing it will look for an address and when found, it will put you on their Map.
3. Make sure any important Keywords are not in images. Google cannot see text when it’s part of an image.
4. Make Sure your keywords (mma school, mua thai school, mixed martial arts school, etc.) are in “H1″ or “H2″ tags
5. Rather than a traditional website, use WordPress Blog pages. Google loves WordPress

Dedicated to Your Martial Arts Success,
Dedicado a tu éxito Artes Marciales

Mark Beagle, President 
Shoot me a Text Anytime: 561-714-1338
http://www.RenegadeMMAgear.com

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Over the next 3 weeks I will be posting internet related lessons and ways to boost your search engine ranking.

Lesson 1:  Website Basics

Think-Geo.  As local businesses, we need to keep this in mind when adding content (the written words and pictures). If you have a school located in Albany, New York- you don’t want to be drawing leads from people in Albany, Georgia- especially if you are giving away free gifts!

Things to boost your local ranking:

1. Every one of your website pages needs to have your address and phone number. Put it at the top and at the bottom. You want the webcrawlers  to have no problem figuring out where you are.
    
2. Your Keywords should contain the all of you local markets’ city names. You can realistically draw from a 15-20 mile radius, so be sure to include those neighboring cities.
    
3. When picking a Domain Name (the website name), make sure it contains your main city name in it: 
    
   SaratogaKarate.com or SarasotaMartialArts.com
4. Create a blog and create blog posts regularly. When you do create posts, make sure you have City keywords in the title too. If your main website content does not change- adding blog posts is the same as adding content. You can dominate the entire page 1 of Google… Wouldn’t that be cool.

   When ranking web pages for broad keywords, like ones for my webstore can be a challenge- but local search engine domination is pretty easy. I have had blog posts take position 1 in the search pages in 4 hours.
    

5. You can have more than 1 domain name that points to your main web site. You may have seen those funny numbers: 205.157.76.10  These are called IP Addresses (Internet Protocol). They are the actual numerical pointer to your website. The Domain name is a pointer to the number. The reason being: SaratogaKarate in much more memorable and search friendly than 205.157.76.10 (how’s that for a super egg-head piece of trivia…). You can point many domain names to the same IP Address Number.

And don’t make the mistake of creating a information packed landing page (the web page where your leads will first land).

Remember: your website is designed for 2 things: 1 get a prospect to call; 2 get a prospect to call!

Dedicated to Increasing Your Student Count

Mark Beagle
The Renegade School Owner

The key here to remember is don’t go overboard. You don’t want to have 20 retention methods in place, way too much work. You want to have maybe 2 or 3 ongoing systems and 1 Contest-type method in place at one time.

The following retention tools are tried and tested. They work. All of the supporting documents, flyers and handouts are on the website page as links- saving you time so you can Implement these methods FAST!

Attendance Cards. Yes, sounds simple. Some schools use them and some don’t. Attendance cards serve several purposes:

1. You can see when a student’s attendance becomes spotty, you can take corrective actions

2. Students build a routine. New students need to become indoctrinated into the way you do things. When students enter the school they have something that is theirs.

3. You can tie attendance to OTHER THINGS… 

These are easilly made: a 8.5×11 sheet; orient as Landscape; under format create 2 columns. Once you have one side that looks good- copy it to the other column side. Pick-up some while card stock from the  office supply store and you are all set.

Stay tuned for part 2 where we find out a great retention idea that you can patch into the Attendance card.

Dedicated to Increasing Your Student Count

Mark Beagle
The Renegade School Owner