Nevertap Fightwear: The hottest clothing line in MMA comes to the Midwest
June 15, 3:23 PM
By Dennis dSource Guillermo, Indianapolis Fight Sports Examiner
Along with the rise of UFC and mixed martial arts here in America is the plethora of MMA themed clothing lines and brands that have seemingly come out of the woodwork. One brand that stands out from the rest however is Nevertap Fightwear. Owned and founded by Rick Cartwright aka “The General”, Nevertap, which is based in Los Angeles is quickly becoming one of the most popular brands in the west coast.
With its expansion in New York, Nevertap is stronger than ever. Now Nevertap is continuing to spread its wings by reaching out here in the Midwest, and as all of you fight fans know, is a hub for grassroots mixed martial arts.
What sets the brand apart is the dedication and commitment of the people that stand behind the product. They remind me of how Tapout started out in the MMA clothing game- hungry, motivated and definitely creative. The hardworking people behind Nevertap are always up and about, searching and researching the market to give it what it wants and set the trends that will definitely change the MMA clothing game. Matter of fact, Rick says Tapout has been an inspiration for Nevertap and the company aims to follow in Tapout’s example.
.jpg)
Nevertap Fightwear models
The shirts are made of the highest quality materials and professionally printed and washed. Check out some samples of their products through their website www.RenegadeMMAgear.com. What impresses me about the line is the message they stand behind when it comes to the MMA game. You see a lot of the “skull and crossbones” images now being portrayed by a lot of MMA brands, but NeverTap isn’t about that image. NeverTap conveys a message of positivity and relates to the real life values that come with the mixed martial arts game- and that is never quitting.
Rick told me when he introduced the line to me:
“I have been training martial arts for almost 20 years and have been around the sport before it has become the success it is today. I want to focus more on the core values that’s why Nevertap isn’t just about fighting. When you’re having money problems, personal drama or whether you’re just having a bad day at work, that’s the message we’re trying to get out there. Never tap! Don’t quit on life, don’t quit on your loved ones and just keep persevering.”
.JPG)
D Source in a local MMA event wearing Nevertap
I will be sitting down with Rick for a formal interview this week to find out what’s new with the line and more details behind the Nevertap brand. As a side note, Nevertap has also reached an agreement with yours truly to be an endorser. For those who have followed my work for a while, you already know I design shirts and shoes and work in the clothing line industry myself and with that said, I would never endorse a clothing line that fails to reach my high standards of quality.
I can definitely relate to the message NeverTap is behind as well. I started in the write game as a young and inexperienced writer who was trying to find his niche in the business. You name it, I’ve tried it, and I’ve been screwed over by shadey publishers and selfish people as well but I never let any of those get to me and just strived to succeed. So far so good, thanks to all of my readers and people who believe in me. I never imagined the type of success we’re having now would actually be a reality. So to all of you out there, Never Tap!
For more designs, check out www.NeverTapFightWear.com
.jpg)
